Hi Guys! Thank you for popping by. I am Kelly-Anne Joseph. I am a twenty something, newlywed living in Johannesburg, South Africa.

I work in the broadcast media industry. I have an Honours degree in Film and Television production and a Masters degree in Brand Leadership. So that’s my 9 to 5. I’m obviously not a full-time blogger so I thought it would be interesting for a regular girl to share her perspective on fashion, a full-time (demanding) job and married life.  I hope that you’ll be able to relate to me because I intend on writing honest posts that will hopefully inspire you to enjoy and appreciate your current state of being even though social media often tricks us into thinking we need to lead ‘blogger lives’. For most of us, reality is a bit different and that’s ok.

What will you find here? Well, initially the concept was a blog for brown girls, by a brown girl and I guess at the core of it all, it is just that. For years I’ve struggled with low self-esteem and I was completely self-conscious. I say ‘completely’ because I was socially paralyzed. My skin colour dictated most of my childhood experiences. Somehow, I’ve moved passed that but I often reflect on those days. It’s taken me 20 years to get my confidence in order. So I suppose I’m hyper aware of the fact that there are women who are still struggling with insecurities based on their skin colour. I wanted to create a platform that not only showcases clothes (which has been a coping mechanism for me, for years) but also a platform that is honest and empowering.

I hope you will find something here that will make you smile and perhaps help you celebrate yourself, your face, your hair, your skin and your body. It may sound bizarre but I’m sure you’d agree, those are often the things we find hardest to love.

Thank you again for coming to check out my site.













Love & Joy


“We are meant to live in joy. This does not mean that life will be easy or painless. It means that we can turn our faces to the wind and accept that this is the storm we must pass through. We cannot succeed by denying what exists. The acceptance of reality is the only place from which change can begin.”

– Archbishop Desmond Tutu, The Book Of Joy