Hi guys! Thanks for popping by and if you’re new to my blog, thanks for giving it a shot. I hope you find something that tickles your fancy. Tickles your fancy? Do people still say that?…Sounds creepy..oh well…

Today’s post is a big one for me. It’s my first post about a really well known brand. The whole brand space doesn’t intimidate me but it does exhaust me sometimes because we all know it’s been a real struggle for the browns to form a positive relationship with makeup brands. ESPECIALLY WHEN IT COMES TO FOUNDATION! So while I ask if 2017 was the year of the drugstore makeup brand, the more pressing question is, was 2017 the year drugstore makeup brands came through for ALL the brown girls? Yeah, I mean even the dark skinned Indians! We have very specific skin issues, which is why I’m highlighting my ethnicity.

2017 seems to have been the coming out party for drugstore brands and girl are we happy?! Products are more accessible and colour ranges are increasing, allowing us brown girls to warm up to these brands a bit more. I don’t know why it’s still a celebratory moment for me whenever I find my perfect shade of foundation at a drugstore, one that doesn’t make me look like a bare sweet potato or a brown version of corpse bride. Perhaps because it’s a rare occasion. It’s a brands responsibility to cater for girls like us, right? All shades of brown, not just two extremes.

I would say NYX cosmetics is a bit on the higher end of drugstore makeup. It has an expensive finish about it, which I love! I picked up enough items to create a whole look and I’m really hoping that these products apply well on me. This is not my first rodeo with NYX. Their lipsticks and eyeshadows have never let me down. But with their latest launch of deliciously looking products, can you blame a girl for wanting to form a new bond with this brand? I was super impressed to find such a diverse foundation shade range at the NYX counter at Clicks. I picked up the shade called cappuccino. Fingers crossed that we’ll be a match made in foundation heaven!

My theory is that brands like NYX have taken off so well based on the following brand attributes; quality, price points, partnering with the right people and accessibility of products to the ‘non-blogger’.  A sense of inclusion has developed between the full time ‘makeup guru’ community and the ordinary gals who want to look just as good. NYX has played a significant role in this newfound unity among all types of women. LOVE THAT! However, we need to be real about how these products play out on brown girls like me (After all, I can only speak for the browns). This series begins with a bunch of NYX products I just purchased which I will demo and review on my YouTube channel (K.Joseph).

These are the products I purchased:

  • NYX Angel Veil Primer
  • NYX Total Control Foundation
  • NYX Contour & Highlight Pro Palette
  • NYX Eyeshadow Primer
  • NYX Micro Brow Pencil
  • NYX Ultimate Eyeshadow Palette
  • NYX Matte Lipstick
  • NYX Lip Lingerie

Side note: I can’t wait to try out some festive looks with this eyeshadow palette!

FYI the last picture is just my face before testing a brand that claims to come through for the brown girls. I gotta keep it real for my girls that are spending their coin on these products. Keep a lookout for my YouTube video dropping this week as I test out these new babies and give you my honest, money-out-of-my-pocket, opinion!

What are your thoughts on drugstore makeup products and what are your favorite items, if any?

Love & Joy

K.Joseph